G2
The world’s largest and most trusted software marketplace, with more than 100 million people annually using G2 to make smarter software decisions based on authentic peer reviews
How we helped
We first got to know G2’s founder, Godard Abel, decades ago, when his company, Big Machines, was one of Salesforce’s first ISV partners. That relationship continued through his subsequent entrepreneurial ventures, including the founding of G2. Because of this trusted relationship, Cloud Apps Capital was the only new firm allowed to invest in the company’s oversubscribed late-stage round.
“Matt and I have known each other since the very early days of my entrepreneurial career. That kind of long-standing relationship is rare, and the trust we’ve built over the years is why I wanted him at the table as we grew G2.”
– Godard Abel
CEO and Founder, G2